Book Launch Promotion Ideas
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With the ever-changing world of social media, there’s a new platform on the rise that is capturing the attention of millions of users worldwide – TikTok. TikTok is a social media platform that has quickly become popular for its short-form videos that can range from silly dances to life hacks to book recommendations. In this blog post, we will discuss how authors can use TikTok to promote their books. We’ll cover everything from understanding the algorithm to creating engaging content and even share examples of successful TikTok marketing campaigns by authors. Here’s a rundown of what we’ll cover in this article:
MindStir Media has provided top-notch book publicity and book promotion services to authors for over a decade. With the help of our best book publicists and book promoters, we have launched numerous bestsellers and award-winners in various genres.
Book Launch Promotion Ideas
A book trailer is a visual way to engage readers and build excitement about your upcoming release. Whether your title is for a fiction or nonfiction manuscript, a book trailer is a succinct way to capture what your book is about and provide just another way for readers to connect, share, and comment.
Speaking of Big A, you’ll also want to optimize your Amazon Author Page, where readers will go to learn more about you. This page should include a high-resolution author photo and a nice, detailed bio, as well as blog posts, video updates and, of course, your books.
In this day and age, social media is probably just as important as having a website in terms of book marketing. Luckily, this is something you’ll almost definitely have already — and if not, it’s super easy to set up accounts on Facebook, Twitter, and Instagram. Start by following authors and hashtags that are relevant to your book and creating a general plan for what sort of content you want to share. Check out the post linked above for more tips!
First things first, choose a platform to set up and manage your mailing list. Services like MailChimp and MailerLite are user-friendly and provide valuable data about how many people open your emails, click your links, unsubscribe, etc.
If you’ve published on other stores and platforms like Apple Books, it’s easy to generate links from within those apps as well. Don’t assume every reader will want to go through Amazon! Have store links ready from every platform you’ve published on so they can take their pick.
What about for virtual events? Easy — ask people to sign up for your mailing list to receive a lead magnet like an excerpt or infographic. You can also do this at the end of any presentation you might give, as it’s cheaper and easier than handing out merch to a room of people.

Book Promotion Poster Ideas
Is this list long? Yep. Are you supposed to do all 41 things this week? Absolutely not. Pick a few ideas that excite you and start there. Consistency beats overwhelm every time. If you feel a little overwhelmed, check out Pagewheel’s tools, community and even weekly trainings/Q&As.
If you want to add a save page to your digital product, it’s very simple! Just follow these steps. Adding a Saved Page To get to this part, you’ll be in step 3 of the workflow. Here, click on the “Saved Pages List” button and it will show the names of the pages that you…
Pagewheel makes it easy to choose a product mockup. This is used as part of the marketing materials for your product. Accessing the Product Mockup Step You can change product mockups in the second step of creating or editing a digital product. Creating a New Product To create a digital produce, open the Page-By-Page Product…
Whoa. The internet is getting crazy! Being a blogger has always been a bit of a rollercoaster ride, but the drops (ahem…plummets) have gotten bigger over the last few months. Historically, we have seen social traffic pendulum with the newer networks shying away from links giving us little hope that the future is a blast…
Writers face a road full of stones and walls that prevent them from promoting their work. Many times, a novel’s success consists of making it well-known and reaching a wide audience, not only the target one. At Edit.org, we know the complicated goal of getting a book finished and published.
